DOMINATING THE MEDIA
Think of your advertising budget as a pitcher of water and the media you use as glasses.
To get customers to “take action” from your advertising investment, you must carry them through the stages of communication: unawareness, awareness, comprehension, conviction, action, and non-action.
By ﬁlling one glass, you have successfully completed these stages through that medium. Only then should you add another.
How many glasses are you trying to ﬁll?
Is it a media-mix of a media mess? Is it working? Are you ﬁlling each glass (media) before you add another one?
WITH SO MANY NEW AND EXCITING OPTIONS, RADIO REACHES MORE PEOPLE EVERY WEEK THAN ANY OTHER MEDIUM.
LOCALLY OWNED | HTML 5 CREATIVE | DASHBOARD | TRANSPARENCY | COMSCORE MOST VISITED WEBSITE
IT'S PERSONAL. IT CONNECTS.
Say that broadcast radio personalities make them laugh.
Would follow their radio personality if they went to another station.
Say personalities on radio stations make them think.
See radio station personalities like a friend/family.
IT MAKES SENSE.
When someone searches for your business name, it’s better than when they search for your business category.
When they search your business name, you come out on top. This is called a branded search.
The study combined multiple technologies and discovered that RADIO DRIVES SEARCH.
On average, there’s at least 29% lift in branded search when radio ads are running.
Radio Reaches 90% of 18 to 49-year-old consumers.
Radio Reaches 93% of adults employed full time.
Radio Reaches 91% of all graduates.
Radio reaches 91% of adults with $75k+ household incomes.
MARKETING YOUR BUSINESS
IS OUR BUSINESS.
Our advanced team is here to make your business heard and known.
Minnesota 97.5 FM Reviews
Local Business Case Studies
Junge’s Flooring started working with Minnesota 97.5 and Deb Muench because they were ready for more growth than what word of mouth could bring them. Deb taught them how to grow their business through consistent marketing with messaging that states who they are as a company and why buy from them. They have followed this strategy and Deb continues to write their campaigns to keep the listeners engaged in their products and services. Over the last 3 years they have more than doubled their business and 97.5FM is their primary source of marketing. They love 97.5FM and working with Deb because they make marketing Easy!
Adam has seen great results using MN 97.5, utilizing their well-known radio jingle with his ads.
During his Diamond Don Sale last year, he had a UPS driver come in and buy a diamond ring because he heard the radio ad on MN 97.5!
David is an integral part of the inception of what is now known as “Rochester‘s Greatest Hits” when it first came on the air on March 2016.
David oversees the 19 stations in our radio group.
He and his wife just welcomed twins!
If there is music and food, you’ll probably find Deb there!
She has over 16 years of experience bringing the best entertainment to our area. She also works one on one with local clients to help brand their business and her strength is writing ad campaigns that are engaging, informative and even funny! Her amazing experience has now brought her to the new position of Sales Manager - which is greatly deserved.
The important part—the ads make her clients “Locally Famous!”
Mike has been working in the radio business for over 30 years, and has been part of the Rochester radio scene since 1993.
He grew up on a farm outside of Goodhue, has lived in Rochester since ’93, and is a huge Minnesota sports fan!