TAKE YOUR BUSINESS TO THE
DOMINATING THE MEDIA
Think of your advertising budget as a pitcher of water and the media you use as glasses.
To get customers to “take action” from your advertising investment, you must carry them through the stages of communication: unawareness, awareness, comprehension, conviction, action, and non-action.
By ﬁlling one glass, you have successfully completed these stages through that medium. Only then should you add another.
How many glasses are you trying to ﬁll?
Is it a media-mix of a media mess? Is it working? Are you ﬁlling each glass (media) before you add another one?
WITH SO MANY NEW AND EXCITING OPTIONS, RADIO REACHES MORE PEOPLE EVERY WEEK THAN ANY OTHER MEDIUM.
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IT'S PERSONAL. IT CONNECTS.
Say that broadcast radio personalities make them laugh.
Would follow their radio personality if they went to another station.
Say personalities on radio stations make them think.
See radio station personalities like a friend/family.
IT MAKES SENSE.
When someone searches for your business name, it’s better than when they search for your business category.
When they search your business name, you come out on top. This is called a branded search.
The study combined multiple technologies and discovered that RADIO DRIVES SEARCH.
On average, there’s at least 29% lift in branded search when radio ads are running.
Radio Reaches 90% of 18 to 49-year-old consumers.
Radio Reaches 93% of adults employed full time.
Radio Reaches 91% of all graduates.
Radio reaches 91% of adults with $75k+ household incomes.
MARKETING YOUR BUSINESS
IS OUR BUSINESS.
Local Business Case Studies
If there is music and food, you’ll probably find Deb there! She has over 16 years of experience bringing the best entertainment to our area. She also works one on one with local clients to help brand their business and her strength is writing ad campaigns that are engaging, informative and even funny! The important part—the ads make her clients “Locally Famous!”
Dani has been with MN 97.5 since October of 2017. As an Ambassador for the Rochester Area Chamber of Commerce, BNI, Rochester Area Builder’s, 40 Below, and more, she is very passionate about community engagement, and building relationships by networking. You can also find her at the gym, or at her favorite bar belting out karaoke.
Minnesota 97.5 FM Reviews
"If you have ever been curious about radio advertising, your should definitely connect with MN 97.5. They make the process simple and are amazing at finding ways to get your message out to the audience you are trying to reach."
- Hansen Title & Legal