TAKE YOUR BUSINESS TO THE

NEXT LEVEL

DOMINATING THE MEDIA

COMPREHENSION

NON-ACTION

CONVICTION

AWARENESS

ACTION

UNAWARENESS

Think of your advertising budget as a pitcher of water and the media you use as glasses.
 
To get customers to “take action” from your advertising investment, you must carry them through the stages of communication: unawareness, awareness, comprehension, conviction, action, and non-action.
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By filling one glass, you have successfully completed these stages through that medium. Only then should you add another.
 
How many glasses are you trying to fill?
 
Is it a media-mix of a media mess? Is it working? Are you filling each glass (media) before you add another one?
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BUSINESS FOCUSED

YOU WORKED HARD FOR YOUR BUSINESS. LET MN 97.5 WORK HARD FOR YOU

 

FURTHER REACH​
DETAILED TARGETING
CATERED MARKETING 
IN-HOUSE TEAM
PROVEN RESULTS
YOUR BEST INTEREST
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PROVEN IMPACT

YOUR BUSINESS CAN REACH  NEW HEIGHTS WITH AN EFFECTIVE LOCAL ADVERTISING PLAN.

WITH SO MANY NEW AND EXCITING OPTIONS, RADIO REACHES MORE PEOPLE EVERY WEEK THAN ANY OTHER MEDIUM.

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LOCALLY OWNED  |  HTML 5 CREATIVE  |   DASHBOARD  |  TRANSPARENCY  |  COMSCORE MOST VISITED WEBSITE

IT'S PERSONAL. IT CONNECTS.

87%

Say that broadcast radio personalities make them laugh.

64%

Would follow their radio personality if they went to another station.

61%

Say personalities on radio stations make them think.

51%

See radio station personalities like a friend/family.

IT MAKES SENSE.

When someone searches for your business name, it’s better than when they search for your business category.
When they search your business name, you come out on top. This is called a branded search.
The study combined multiple technologies and discovered that RADIO DRIVES SEARCH.
On average, there’s at least 29% lift in branded search when radio ads are running.
90%
Radio Reaches 90% of 18 to 49-year-old consumers.
93%
Radio Reaches 93% of adults employed full time.
91%
Radio Reaches 91% of all graduates.
91%
Radio reaches 91% of adults with $75k+ household incomes.
Analytics

MARKETING YOUR BUSINESS

IS OUR BUSINESS.

Local Business Case Studies

Juunge's Flooring
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Ready to take your business to the next level?
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David Legault 
  • LinkedIn
General Manager

David is an integral part of the inception of what is now know as “Rochester‘s Greatest Hits” when it first came on the air on March 2016.

 

David oversees the 19 stations in our radio group.

He and his wife just welcomed twins!

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Nels Pierson III
  • LinkedIn
Sales Manager

Nels has lived in the Rochester area since 1995.

 

He grew up on a dairy farm in Butterfield, MN. He is married to his wife Nicole and they have five children. Nels has run every Med-City Marathon since they began in 1996.

Blue Surface
  • LinkedIn
Account Executive

Mike has been working in the radio business for over 30 years, and has been part of the Rochester radio scene since 1993.  He grew up on a farm outside of Goodhue, has lived in Rochester since ’93, and is a huge Minnesota sports fan!

Mike Quiggle
Blue Surface
  • LinkedIn
Account Executive

If there is music and food, you’ll probably find Deb there!  She has over 16 years of experience bringing the best entertainment to our area. She also works one on one with local clients to help brand their business and her strength is writing ad campaigns that are engaging, informative and even funny!  The important part—the ads make her clients “Locally Famous!”

Deb Muench
Blue Surface
  • LinkedIn
Account Executive

Dani has been with MN 97.5 since October of 2017. As an Ambassador for the Rochester Area Chamber of Commerce, BNI, Rochester Area Builder’s, 40 Below, and more, she is very passionate about community engagement, and building relationships by networking. You can also find her at the gym, or at her favorite bar belting out karaoke.

Dani Buck

Minnesota 97.5 FM Reviews

"If you have ever been curious about radio advertising, your should definitely connect with MN 97.5. They make the process simple and are amazing at finding ways to get your message out to the audience you are trying to reach."

- Hansen Title & Legal