Think of your advertising budget as a pitcher of water and the media you use as glasses.
To get customers to “take action” from your advertising investment, you must carry them through the stages of communication: unawareness, awareness, comprehension, conviction, action, and non-action.
By ﬁlling one glass, you have successfully completed these stages through that medium. Only then should you add another.
How many glasses are you trying to ﬁll?
Is it a media-mix of a media mess? Is it working? Are you ﬁlling each glass (media) before you add another one?
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It’s Personal. It Connects.
Say that broadcast radio personalities make them laugh.
Would follow their radio personality if they went to another station.
Say personalities on radio stations make them think.
See radio station personalities like a friend/family.
why advertise with us
When you connect with our team, you are connecting with local
professionals who understand marketing, community, and success.
It Makes Sense.
When someone searches for your business name, it’s better than when they search for your business category. When they search your business name, you come out on top. This is called a branded search.
The study combined multiple technologies and discovered that RADIO DRIVES SEARCH. On average, there’s at least 29% lift in branded search when radio ads are running.
Radio Reaches 90% of 18 to 49-year-old consumers.
Radio Reaches 93% of adults employed full time.
Radio Reaches 91% of all graduates.
Radio reaches 91% of adults with $75k+ household incomes.
Local Business Case Studies
Junge’s Flooring started working with Minnesota 97.5 and Deb Muench because they were ready for more growth than what word of mouth could bring them. Deb taught them how to grow their business through consistent marketing with messaging that states who they are as a company and why buy from them. They have followed this strategy and Deb continues to write their campaigns to keep the listeners engaged in their products and services. Over the last 3 years they have more than doubled their business and 97.5FM is their primary source of marketing. They love 97.5FM and working with Deb because they make marketing Easy!
Adam has seen great results using MN 97.5, utilizing their well-known radio jingle with his ads. During his Diamond Don Sale last year, he had a UPS driver come in and buy a diamond ring because he heard the radio ad on MN 97.5!
When you connect with the team at Minnesota 97.5, you are connecting with local professionals who understand marketing, community, and success.
Minnesota 97.5 FM Reviews
"If you have ever been curious about radio advertising, your should definitely connect with MN 97.5. They make the process simple and are amazing at finding ways to get your message out to the audience you are trying to reach."
"If you are looking to Advertise, I would highly recommend 97.5. They do a marvelous job breaking things down to match your needs and budget. The return on investment is certainly there. Great Station all around."
"Dani is great to work with! She keeps it fun and has an awesome attitude. If you want it done right, see Dani!"